New UK Fashion Search Engine with Style in View Launches
February saw the launch of Style in View, a fashion search engine launched in beta by Brighton based company Nabang Media.
Style in View has already been called the ‘Fashion Search Engine’, and it aims to provide British shoppers with something new, by making it easy to find the latest looks in boutiques and on the high street through just one search. Style in View have tailored their search engine to the demands of the shopper, which differs from other ‘aggregators’.
Co-founder Jason Grima said that Style in View will “put the shopper in control”, and that when it comes to brands, prices, styles, colours and sizes there will be “unlimited refinements” in terms of search criteria. Mr. Grima added that Style in View is “the quickest way” for online ‘window shoppers’ and shoppers who have a specific item in mind find what they’re looking for.
Style in View have established partnerships with some of the most famous fashion retailers on the high street, such as Dorothy Perkins, John Lewis, Office Shoes and New Look. There are thousands of items available for Internet users to look at when using Style in View, and there are plans to expand, so that hundreds of less well-known labels will eventually be included, along with exclusive collections.
Both in terms of technology and staff there has been heavy investment made by Style in View, and products are categorised and validated by the site’s editors. This manual process helps to enable the newest trends in fashion to appear prominently, and to make the site accurately reflect current tastes, and offer users up to date comparisons of the latest fashion items.
Style in View is a site that is designed to appeal to both men and women, and categories include dresses and formal wear, to sportswear and footwear and because of the huge range on offer, whatever your size or shape you should be able to find something suitable, for example the site features everything from size 4 to plus size dresses.
One notable feature of Style in View is the ‘on sale’ facility. By using this function, shoppers can browse for a number of sale items that are available from each shop. The developers of Style in View call this function “the UK’s biggest sale everyday”, and it acts like one huge sale for fashionistas looking for bargains.
Style in View editors follow what the fashion trends are from all over the world. The result is that thousands of new clothing items and accessories will appear on Style in View on a daily basis.
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